The best way to build good inbound links

We all know that the development and expansion of inbound links into your website is essential to good search engine rankings: Google factors that strongly into their Link Popularity and PageRank figures, which largely determine your success with Google.  How do you build this linkage?  Here are the do's and don'ts:

Don't:

• Use any form of automated link submission/development software or website. This usually involves link farms which are a major no-no with Google.  They will recognise it and penalise you.
• Use automated search engine and directory submission tools like Webposition.
• Make your link popularity suddenly increase dramatically - it a sign to Google of underhanded or Black Hat SEO trechniques.

Do:

• Build your link popularity naturally, over time.
• Build links from reputable and RELEVANT websites.
• Link to your website with relevant anchor text.
• Build your link popularity!